Being the same species means we all share 99 percent of what makes us who we are. That last 1 percent is what determines what we look like; our hair color, size, shape, how our voices sound, and so on.

Unfortunately, people have been taught to focus on the differences within that 1 percent instead of relating to the 99 percent of what we all have in common.

That tiny 1 percent shouldn't be enough to drive us apart… but sadly it's been more than enough, in the past.

No matter what you look like or who you are, all humans have the same rights to food, clean water, shelter, employment, and protection from crime. That’s why half of our profits will go to organizations that support the balancing of these rights, across all humankind.

We challenge all humans to ‘hit the reset button’ on how we relate to each other and question if what we’ve been taught to believe will allow us to move forward in peace or only continue to spread hate.

UNITE on a higher level

We are all HUMAN...

We are all the Same Species…